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Marketing Manager - Equine

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Akron / Canton, OH
$1 - $1
Job Type
Direct Hire
Jun 27, 2018
Job ID
Horse lovers - combine your passion and your career!  Equine Enthusiast wanted to lead the marketing efforts of an established line of quality products.

In this role, you will 
  • Be the voice of the customer to management and sales, understanding the needs and thoughts of the consumer.
  • Work with sales management, product development, and the outside marketing agency to drive sales
  • Provide sales management the perspective of the horse-owner and work with the sales team to identify market opportunities
  • Spend 50% of your time supervising the agency and two team members in the marketing department 
  • Spend 25% of your time working with sales and GM on sales/marketing execution & pricing
  • Spend 25% of your time working with market research & product development
  • Direct a seven-figure marketing budget
  • Travel 5-10% to meet with customers and HQ events
  • Be 75% strategic and 25% tactical

Reasons the right person will love this job
  • You report to the Market Director - access to the boss and little red tape
  • Recognized brand - you will be starting with successful products 
  • Premium products - market value, not price
  • Multiple projects running concurrently - you will stay busy
  • Many products in the line-up - a variety of tasks
  • Multiple price-points (good, better, best) - a variety of strategies
  • Limited overnight travel (under 10%)
  • Excellent benefits package including 401K w/ 6% match and health ins.

To be considered for this job you must possess
  • Live in the Canton/Akron area
  • Be a team player with strong interpersonal skills
  • 5+ years experience in marketing CONSUMER PACKAGE GOODS
  • A proven track record of success in marketing
  • Experience as an equestrian highly preferred
  • Strong relationship skills
  • Expert ability to manage multiple projects concurrently
  • Ability to analyze, manipulate and present data
  • BS degree in an applicable area of study - (Biz, Marketing, Ag, AgEcon, AnSci, etc.)
  • Ability/Willingness to overnight travel 
  • Excellent verbal and written communication skills